Tapping into the vast prospects of the fast-growing electric vehicle (EV) market, Sime Darby Motors, the sole distributor of BYD vehicles in Malaysia, further strengthened its EV foothold by expanding its dealership network with the appointment of 14 dealer partners. Together with Sime Darby Beyond Auto, this brings its current network to a total of 21 BYD dealership outlets across Malaysia.
The appointment of the dealer partners was commemorated during a group dealer signing ceremony at the BYD Headquarters located in Shenzhen, China. Jeffrey Gan, Managing Director of Sime Darby Motors Retail & Distribution Southeast Asia, Hong Kong and Macau, signed the agreement with each of the dealer owners. The ceremony was witnessed by Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, Eagle Zhao, Managing Director of BYD Malaysia, and the BYD team.
The new dealer partners had the opportunity to take a tour of BYD’s Headquarters, gaining insights into the company's impressive research and development (R&D) capabilities, as well as its dynamic range of cutting-edge innovative products.
Jeffrey Gan, Managing Director of Sime Darby Motors Retail & Distribution Southeast Asia, Hong Kong and Macau, said, “This announcement marks another milestone as it has only been six months since we launched BYD in Malaysia and today, we have 21 dealership locations lined up to meet rising EV demand. This indeed demonstrates our confidence of EV prospects in Malaysia’s automotive industry while ensuring that we are well-equipped to serve the market.”
Commenting at the signing ceremony, Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd said, “This agreement between Sime Darby Motors and BYD is yet another step forward in the automotive green revolution and is indicative of the changing dynamics of the industry. As the partnership progresses, we expect to provide further technological advancements and consumer experience, driving the industry towards a greener, efficient and a more sustainable future.”
BYD customers in Malaysia looking for sales and aftersales services may now visit the following BYD locations.